The event took place the following at the H&M store on Regent Street. Mr. Beckham arrived fashionably late wearing a cream shawl collar sweater and blue jeans. Load of photographers started taking his picture than he started signing autographs for the public.
After the event, we headed to The Connaught Hotel in Mayfair for a rather posh interview session. Tim Blanks of Style.com had a one-on-one chat with David and here are some of the questions/answers:
Tim Blanks: So why underwear, what did you feel that was missing in underwear that you could add to the whole?
David Beckham: I mean everyone needs underwear most of the time. So I think there are obviously some good underwear brands out there, but there's not great ones in my eyes. So the reason is - that's one of the reasons why I wanted to do it myself. I know what feels good, I kind of know what looks good, and like I said there are some great underwear brands out there, but I wanted to do it myself and I wanted to do something different.
TB: So this is your experience rather than research, this is what you have learnt from wearing underwear?
DB: Yeah, obviously there's a lot of research that goes into it, of course, you know I've been around for 36 years so I've seen my fair share of underwear. But no, you know, I think it was important for me to keep it simple. I like simple underwear, I like to be comfortable, I like to feel good - and you know that's what I've gone for.
TB: Do you have an underwear wardrobe; do you have like what you wear when you're playing, what you wear when you go out?
DB: I do now. No, you know obviously I wear the briefs when I'm playing because I feel more comfortable. But, you know, there's occasions for each item, so the long johns I won't wear when I'm playing though.
Next we changed and got ready for the after party that took place at the Henry Moore Courtyard in Millbank. Beyond posh.
Thank you H&M for this wonderful experience.