B Store is one of those shops that catches your attention from miles away. The contemporary boutique is located on Kingly Street in London and carries cool, modern and accessible product for him and her. They even publish their own magazine called B Magazine, which focuses more on style than fashion (that's my kinda mag). If I lived in Europe this would have easily became my go-to destination because the clothing is fashion forward but still very practical.
The product is merchandised very neatly by color stories, they carry a nice range of accessories, and the store is spacious so you can spread your wings. The sales guy/model was super friendly as he walked me through the various collections and even allowed me to take his picture. B store is the perfect marriage between contemporary and classic,so if your in the London area stop by.