Lookbook | H&M Men's Fall/Winter 2011 Preview


Last week H&M invited me to their showroom to preview the Fall 2011 Men's collection. This season the men's pieces focuses on simplicity,function,mixing materials, and great color combinations.  

HM offers classic looks with a modern masculine twist, a heavy knit collar or rustic parker paired over a classic suit add attitude and personal style. I also saw two-tone blazers over a white shirt, which looks fresh and crisp. 

Head Menswear Designer, Andreas Löwenstant says, " Clean and sharp is the look for men this fall, updated with seasonal colors, materials and key pieces. It's also important for the wardrobe to work in a simple and efficient way, which is why design longevity is particularly important for H&M's men's department. This season's collection is about indispensable fashion essentials and about creating your own look." 
Color
A warm and yet masculine color palette of beige, carmel, tobacco, navy and uniform green and grey is reflected in the collection. Black, white and light blue are found in our classic pieces and party looks. Sporty orange works for accents. 
Patterns & Prints 
Classic shirting checks, jacquards, blocks stripes, pinstripes tweed, salt and pepper patterning. 
Fabrics 
Poplin, canvas, twill, wool, tweed, flannel, leather, nylon. Traditionally austere, soft-washed and technical surface treatments create interesting contracts

 Accessories 
Great eye wear and fun bags
Key Garments
The suit, parka, aviator jacket, tailored pants, flannel shirt, down jacket, heavy knits

Thank you H&M 

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