Last Night, Hugo Boss premiered a video in collaboration with visual artist Marco Brambilla. This beautiful masterpiece, titled Antropocene, displayed in the glass atrium of Columbus Circle featured a whimsical depiction of Central Park. For the film's title, Brambilla pulls inspiration from a geologic tern used to describe the influence human activities has had on earth's ecosystem thought out time and space. During the screening there was a brilliant live performance by The Juilliard Orchestra. Not to mention, the celebrities, socialites, and press who arrived in non other then black tie attire. A grand installation for the grand opening of the newly renovated BOSS Store.
Danke(Thanks) to the Hugo Boss team for commissioning Dapper Lou to document the occasion.
Tomorrow evening, luxury retailer HugoBoss will be celebrating the grand opening of their new Flagship Store in Columbus Circle. The brand has teamed up with video artist Marco Brambilla for a special installation titled, "Antropocene" followed by a live orchestra. You may know Brambilla's work from Kayne West "Power" video and features in publications such as New York Times, and Art in American.
What does this event means to you? Hugo Boss is inviting Dapper Lou readers to a first look screening at 8:15 p.m. Stop by and be apart of the art installation by taking Instagram videos with the hashtag #HBNYC.